Music executive Scooter Braun has pleaded Taylor Swift to end their music feud after he received “numerous death threats.”
The executive, who recently purchased Big Machine Group record label, the same one Swift recorded her first six albums at, provided a public plea to the singer after she claimed the label refused her permission to perform her old hit songs at Sunday’s American Music Awards (AMAs) Show.
The singer last week urged her 122 million followers on Instagram to let Scooter and the record label founder Scott Borchetta “know how you feel about this.”
Scooter addressed an Instagram post to Swift on Friday stating since her statements, “there have been numerous death threats against my family.” He also attached a threat made on Twitter.
He stated he returned home on Thursday “to find my wife had received a phone call threatening the safety of our children.”
“I assume this was not your intention but it is important that you understand that your words carry a tremendous amount of weight and that your message can be interpreted by some in different ways,” he wrote.
He also said after roughly six months of “fruitless attempts” behind the scenes, trying to patch their relationship, he felt no other choice could be made “than to publicly ask for us to come together and try to find a resolution. I have tried repeatedly through your representatives to achieve a solution but unfortunately here we are”.
Swift and her representatives didn’t immediately return a request for comment.
Scooter stated Swift could perform “any song you would like at the AMAs. I have never and would never say otherwise. You do not need anyone’s permission to do so legally but I am stating it here clearly and publicly so there is no more debate or confusion”.
Swift is due to receive an Artist of the Decade award at Sunday’s AMA show in Los Angeles. She is also nominated for five other awards, including Artist of the Year and Best Pop Album for her new release Lover.
Swift signed with Big Machine at age 15, where she recorded hits including Shake It Offand You Belong With Me, but left in 2018 for Universal Music Group, a unit of France’s Vivendi. Big Machine still owns the master recordings of her back catalogue.
In June, she tweeted that she was “sad and grossed out” by Scooter’s purchase of the independent label, who also manages Justin Bieber and Ariana Grande. She has also accused Braun of bullying her in the past.
What do you think of this news? Who do you think is in the right and do you think maybe someone is overreacting? Let us know in the comment section below.
Written by Ashley Riordan