Recording artist and Grammy Award winner Ed Sheeran has opened the first worldwide pop-up store this weekend.
The Fitzroy campus of Collarts, Melbourne’s premier music, audio and entertainment management college is playing host to the exclusive Ed Sheeran Divide Pop-Up Australia store in conjunction with Warner Music Australia.
Exclusive Australian merch designs and collaborations with the UK skate clothing label Hoax are being sold at the store.
Fans can expect some limited edition items of clothing, as the label prides themselves with a mix of skaters, surfers and shapers, musicians, photographers.
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– Written by Rekha Kulen